MetLife – Open Enrollment

Open enrollment is a large campaign with many channels and asset types including direct mail, email, paid media and sales enablement materials. I was tasked with building proof-of-concept pieces for 2025 and then again for 2026. The first year the campaign was designed within the original brand identity system while the second utilized an enhanced brand expression which included a whole new brand system including updated logos, color palettes, patterns and typography.

Once concepts where completed production began assembling all the asset types spread over 20 products.